Prismacolor
In a time of chaos, change, and endless demands, young adults crave moments of solace. Prismacolor Premier Colored Pencils offer a creative escape with rich pigments and smooth blending, making coloring an accessible way to unwind. Through vivid graphic elements, our campaign invites them to create their own zen.
Role: Art Director
Our striking billboards grab commuters’ attention with Prismacolor’s vibrant palettes: from warm yellows and oranges for “ESCAPE” to greens and blues forming “FOCUS.” Positioned along busy routes, it invites young professionals during their daily commutes to relax with Prismacolor pencils.
A magazine ad—a prime medium for young adults to encounter while unwinding—showcases Prismacolor’s classic box, with vibrant colors filling in the word “ZEN” – an invitation to seek moments of calm.
A vibrant poster placed on campus can transform the walk to class with Prismacolor’s colorful invitation. The bold and bright design encourages students to unwind with coloring, making self-care an exciting part of their day — or study break.
Our animated Instagram post brings Prismacolor to life, showcasing a pencil seamlessly coloring in the word “CALM” in one of their soothing purple hues. This eye-catching post offers a break in the feed, inviting users to step away from doom scrolling and indulge in a moment of creative relaxation.